Face the World

Face the World was a multi-sponsor campaign led by Olay, built as a custom-designed Tumblr blog to deliver beauty and fashion content in a dynamic, accessible format. The goal was to create a branded hub that combined daily style tips, celebrity-hosted features, and direct pathways to purchase sponsor products. The process involved designing and developing a fully customized platform that balanced editorial storytelling with clear retail integration. The result was an engaging destination that connected audiences with trends, personalities, and products in a seamless experience.