Face the World

Face the World was a national digital campaign created for Olay to support their product line targeting college women across the country. Designed as a custom Tumblr experience during the height of the platform’s cultural relevance, the blog served as a central content hub for beauty tutorials, product integrations, celebrity appearances, and daily campaign updates.

The layout and interface were built to be both editorial and transactional, balancing lifestyle storytelling with a custom product integration system that allowed real-time promotion and direct links back to Olay’s retail site.

Designed in collaboration with Olay’s marketing team and fully developed in-house, this platform supported one of the brand’s largest youth-focused efforts to date — and gave their team the tools to run it in real time.