EY

This project for EY was a highly exploratory concept aimed at showing how parallax scrolling could be used to communicate the power of big data. The goal was to combine striking visuals with layered storytelling to make complex information feel clear, approachable, and actionable. The process focused on using motion and sequencing to merge seemingly unrelated ideas into a single, cohesive message. The result challenged the perception that big data is confusing and difficult to control, instead presenting it as a tool for clarity and confident decision-making.